The pipeline, stage by stage
- 1. The enquiry arrives from an ad, your website button, your Google listing or a past customer.
- 2. First reply in minutes, at any hour, answering what was actually asked and ending with a question.
- 3. Qualification: budget, timing, area, what they need, asked one at a time inside a normal conversation.
- 4. Follow-up: a nudge two days after a quote, a reminder on the day they said they'd decide. Once, then left alone.
- 5. Handover: when someone wants a call, a price change or to buy, a person takes over with the context ready.
For a closer look at each stage, see replying to ad leads, lead qualification and follow-up messages.
What gets measured
- Reply rate by message wording, by number and by time of day.
- The status of every contact: awaiting reply, replied, interested, thinking it over, not interested, customer.
- How many contacts move from one stage to the next each week.
- The health of each WhatsApp number: delivered and read messages, with an automatic brake if something looks wrong.
After a week or two you know which wording and which hour work for your business, from your own conversations rather than gut feeling.
What your team gets
Only what needs a person: an "awaiting reply" list with drafts already written, and a "needs a human" list for calls, negotiations and purchases. A salesperson can clear in an hour what used to take the morning.
What it doesn't automate
Negotiation, closing and anything that changes price or deadlines. And it doesn't send campaigns to people who never asked: in the UK and the EU, unsolicited electronic marketing generally needs prior consent (PECR and the ePrivacy rules). This is general information, not legal advice.
If you already have a CRM
Keep it. MultiChats exports contact statuses and can connect by API, so it can work as the WhatsApp layer on top of your CRM. More in WhatsApp CRM. For broader, non-sales automation (support, alerts, free tools), see WhatsApp automation for business.
Frequently asked questions
Where do the leads come from?
From your own channels: ads that open a WhatsApp chat, the button on your website, your Google Business Profile and existing customers. MultiChats doesn't buy or scrape contact lists.
Can it run follow-ups on my existing quotes?
Yes, for people who asked you for a quote. It writes a short follow-up on the right day, references what was discussed and stops if they say no.
How many follow-ups does it send?
One, two at most. After that the conversation is closed and noted, so nobody gets chased.
Does it work with several salespeople?
Yes. Each salesperson can have their own number and agent, and the manager sees all of them in one inbox.
How much does it cost?
From €150 a month excl. VAT for one number; €500 for five and €800 for ten. No contract.