What people want from a WhatsApp CRM
Anyone searching for a WhatsApp CRM usually has the same problem: lots of chats, nobody knows where each one stands and follow-ups depend on memory. What they need is short and specific:
- All contacts with their status, not just a list of chats by date.
- Who needs a reply and who needs a follow-up.
- The history to hand, even if someone else handled the conversation.
- Numbers: how many got in touch, how many were interested, how many bought.
The options
- Labels in WhatsApp Business. Free, but you set them by hand, one chat at a time. Fine for a handful of customers.
- A CRM with a WhatsApp integration. Most connect through the official WhatsApp Business API, which means moving your number to a provider and using approved templates to start conversations. Strong on pipelines and reporting.
- Browser extensions on top of WhatsApp Web. Cheap, tied to one computer and one number.
- An AI inbox like MultiChats, where the statuses come from the conversations themselves.
How MultiChats handles it
Each WhatsApp number is linked by QR code and its conversations appear in one inbox. The difference is who fills in the record: the AI agent reads every message and puts the contact in the right status. The filters work like a pipeline: awaiting reply, interested, thinking it over, gone quiet, not interested and customers.
The follow-up runs on those statuses: a second message two days after a quote with no reply, a reminder after four days to someone thinking it over. Once, then they're left alone.
If you already have a CRM
You don't need to drop it. MultiChats exports contact statuses and can connect by API, so it can be the WhatsApp layer of your CRM: the agent talks and sorts, and the CRM keeps quotes, invoices and the rest. If your CRM already offers WhatsApp through the official API, compare MultiChats vs Kommo or MultiChats vs HubSpot.
What it isn't
Frequently asked questions
Is there a free WhatsApp CRM?
The WhatsApp Business app has free labels that you set by hand. It's a start, but it falls short with lots of chats or several numbers.
Can I change the status the AI sets?
Yes. Any contact can be moved by hand and the follow-up adjusts to its new status.
Does it work with several numbers?
Yes: one on Starter, five on Team and ten on Business, all in the same inbox.
Where is the data, and who controls it?
Your business is the controller and MultiChats the processor, with an Article 28 GDPR data processing agreement in our terms. The AI doesn't use your conversations for training.