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MultiChats vs Kommo: CRM or AI agent?

IN SHORTKommo (formerly amoCRM) is a sales CRM built around messaging: a visual pipeline, several channels (WhatsApp, Instagram, Messenger and more), automations with its Salesbot and growing AI features, priced per user. MultiChats isn't a full CRM: it's an AI agent that converses on your WhatsApp numbers, labels each contact and follows up, priced per number.
MultiChatsKommo
What it isAI sales agent for WhatsAppSales CRM for messaging
ChannelsWhatsApp onlyWhatsApp, Instagram, Messenger and others
Who repliesThe AI agent in your tone, or you from its draftYour team, with bots and automations you configure
PipelineStatuses set automatically from what each contact saysVisual pipeline moved by hand or by rules
Follow-upThe agent messages when it's due, onceTasks and sequences you set up
PricingPer number: €150, €500 or €800 a month excl. VATPer user per month; check their current plans

When Kommo fits

If you have a sales team selling across several channels, want a visual pipeline with stages, tasks per rep and sales reports, and are happy to configure automations, Kommo is designed for that. It's a CRM: its strength is organising the team's work.

When MultiChats fits

If the bottleneck isn't organisation but replying on time and following up, MultiChats tackles that directly: the agent reads every message, labels it, drafts the reply in your tone and messages again when it's due. It works on your existing number linked by QR and is running the same day, with no flows to design. More in WhatsApp CRM.

QR linking is not the official WhatsApp Business API. Meta can restrict a number that sends messages in bulk. MultiChats works with daily caps, pauses between messages, varied wording and an automatic brake if messages stop being delivered, but the risk isn't zero and we tell you so before you start.

Using both

It's possible. MultiChats exports contact statuses and can connect via API, so some teams use it as the WhatsApp layer that replies and follows up, and keep the CRM for quotes, invoicing and the rest of the team. Ask us about it in a demo.

Our honest take

Kommo is a good CRM for teams that sell across several channels and want to organise their pipeline. MultiChats is for businesses that sell mainly on WhatsApp and need someone to reply to and follow up every contact, in their tone, from today. If you're unsure, ask yourself what loses you more sales: disorganisation or slow replies.

Frequently asked questions

Does Kommo have AI?

Yes, it keeps adding AI features and bots. Check their website for what each plan includes, as it changes often.

Can MultiChats work as a CRM?

For what happens on WhatsApp, yes: contacts, statuses, follow-ups and metrics. It doesn't handle quotes, invoices or other channels.

Can I try MultiChats without leaving my CRM?

Yes. There's no contract and you don't need to change anything you already use.

Shall we try it on a real conversation from your business?

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