Home › Comparisons › MultiChats vs the WhatsApp Business app

The WhatsApp Business app vs MultiChats

IN SHORTThe free WhatsApp Business app gives you a business profile, quick replies, greeting and away messages and labels you set by hand. MultiChats runs on top of your WhatsApp (standard or Business) and adds an AI agent that actually replies, labels every contact, follows up and brings several numbers into one inbox.
MultiChatsWhatsApp Business app
RepliesThe agent writes each replyQuick replies you choose
Out of hoursA real conversationA fixed away message
LabelsAutomatic, based on what each contact saysSet by hand
Follow-upThe agent messages when it's dueYou have to remember
Several numbersAll in one inboxOne account per number (two per app)
PriceFrom €150 a month excl. VATFree

What the free app does well

For a business that gets a manageable number of messages, the app covers a lot: a profile with your hours and address, a catalogue, quick replies for common answers, labels and greeting and away messages. We cover how to set them up in WhatsApp automated messages.

Where it runs out

Every reply still depends on someone typing it. The away message says you're closed; it doesn't answer the question. Labels only help if someone applies them. And nothing reminds you that the customer who asked for a quote on Tuesday never got a follow-up. MultiChats adds that layer without changing your number or your app: see how the AI agent works.

QR linking is not the official WhatsApp Business API. Meta can restrict a number that sends messages in bulk. MultiChats works with daily caps, pauses between messages, varied wording and an automatic brake if messages stop being delivered, but the risk isn't zero and we tell you so before you start.

Our honest take

If you get a few messages a day and have time to answer them all, the free app is enough. MultiChats makes sense when messages pile up, follow-ups get forgotten or you run several numbers.

Frequently asked questions

Does MultiChats replace the WhatsApp Business app?

No. It works alongside it: your number stays in the app on your phone, and the MultiChats inbox is one more linked device.

Is WhatsApp Business different from standard WhatsApp?

Yes: the Business app adds a business profile, catalogue, labels and automated messages. MultiChats works with both.

Can I keep my quick replies?

Yes, they stay in your app. The agent writes its own replies from the rules and information you give it.

Shall we try it on a real conversation from your business?

Chat with us