What Meta's business AI is
It's an assistant built into the WhatsApp Business app that can reply to customers on your behalf, drawing on what your business has published. Meta changes this feature often, so the exact options, menus and countries vary. If you see it in your app's business tools, it's the easiest thing to try. The wider difference is covered in chatbot vs AI agent.
Where a sales agent is different
Answering a question is only the start of a sale. MultiChats keeps track of each contact's status, sends one friendly follow-up to the person who asked for a quote and went quiet, alerts you when someone is ready to buy or wants a call, and does all this across several numbers in your own tone. See how the agent works.
Our honest take
If Meta's AI shows up in your WhatsApp Business app and all you want is for simple questions to get answered, try it: it's the easiest option. If you want something that follows up every customer, knows who is interested and runs several numbers in your tone, that's what MultiChats does. As for switching it on or off: Meta moves the menus around often, so look in your app's business tools settings.
Frequently asked questions
Is WhatsApp Business AI free?
Meta decides the terms and they may change by market. Check the conditions shown in your app.
Can I use Meta's AI and MultiChats at the same time?
We don't recommend having two AIs replying on the same number: customers would get two answers. Pick one per number.
Why can't I see the AI option in my app?
It's being rolled out gradually and depends on your country and account. We can't tell you when it will reach yours.