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An AI sales agent or a new salesperson?

IN SHORTAn AI sales agent costs from €150 a month, replies at any hour and never forgets a follow-up, but it doesn't negotiate, close deals or build relationships. A salesperson costs far more but brings judgement and rapport. The best set-up is usually both: the AI answers, sorts and follows up; the person closes.
AI agent (MultiChats)Hiring a salesperson
CostFrom €150 a month excl. VATSalary, employer costs and commission
HoursAny time, every dayTheir working hours
Conversations at onceManyAs many as they have time for
Follow-upsNever forgets oneDepends on how organised they are
Negotiating and closingNo: hands it to a personYes
RelationshipsLimitedTheir biggest strength
Getting startedSame day, in draft modeRecruiting, onboarding, training

What the AI agent does better

Speed and consistency. It replies within minutes at eleven at night, answers the same question for the hundredth time with the same patience, and sends the follow-up on exactly the right day. It also records everything, so you know which message gets replies and which doesn't. See how it works in AI sales agent.

What a person does better

Reading between the lines, negotiating, handling a complaint, visiting a customer, judging when to bend a rule. The MultiChats agent is designed not to do those things: it stops and passes the conversation on as soon as someone wants a call, haggles, complains or is ready to buy.

How to combine them

Let the agent take the first reply, the qualifying questions and the follow-ups, and have your salesperson start each day with a list of people marked "interested" or "needs a human". They spend their time on the conversations that can close, not on "is this still available?". The follow-up messages are where the agent saves the most time.

Our honest take

AI doesn't replace a good salesperson: it takes away the work that stops them selling. If you're on your own, the agent is your first "salesperson". If you already have a team, each person gets more done with an agent that answers, sorts and follows up their contacts.

Frequently asked questions

Can an AI agent close sales on its own?

It can send your sign-up or payment link to someone who says yes. Anything involving negotiation, a custom price or a commitment goes to a person.

Will it sound like a robot to my customers?

It writes in your tone, from rules based on your real replies, and starts in draft mode so you can check it before switching to automatic.

Is it worth it if I already have a salesperson?

Often, yes: it covers evenings and weekends and handles the first reply and the follow-ups, so your salesperson works the leads that are ready.

Shall we try it on a real conversation from your business?

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