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An AI sales agent that works your WhatsApp conversations
Not a chatbot with a menu. An agent that reads what people send you, works out where each of them is and replies the way you would, with your prices, your rules and your limits.
IN SHORTAn AI sales agent is software that handles the conversation part of selling: it answers enquiries, asks qualifying questions, suggests the next step and follows up. MultiChats runs one on each of your WhatsApp numbers. It replies to people who have contacted you, sorts them by intent and passes anyone ready to buy, negotiate or complain to a person. From €150 a month excl. VAT per number.
Example conversation (fictitious data)
CUSTOMERHi, saw your ad. How much for a website for my plumbing business?
AI AGENTHi, thanks for getting in touch. It's £35 a month plus VAT, with hosting and changes included. Do you already have a domain, or would you need one?
CUSTOMERI've got one. Is there a contract?
AI AGENTNo contract, you can cancel any month. Would you like me to get it set up on your domain this week?
What an AI sales agent actually does
A good salesperson spends most of the day on work that isn't closing: answering the same questions, finding out what the customer needs, chasing people who went quiet. An AI sales agent takes that part. It reads the whole thread, not a keyword, so it knows this person asked about price yesterday, runs a plumbing business and has just said "I'll think about it". It replies to that.
In MultiChats the agent lives inside your WhatsApp. Customers don't download anything or visit a website: you talk to them where they already are.
How it works, step by step
- A message arrives. The agent waits about a minute in case the person sends several in a row, then reads the full thread.
- It sorts the contact. Interested, has a question, thinking it over or not interested, recorded in your inbox.
- It drafts a reply in your tone: two or three sentences, no bullet lists, ending with a question.
- It sends or waits. In draft mode you press send. On automatic it sends, with a cap on consecutive replies per conversation.
- It learns from you. Every time you edit a draft before sending, your version is kept as an example for next time.
Where it stops
The agent stops and flags the conversation when someone asks for a call, negotiates the price, complains or is ready to buy. Closing stays with a person, who gets the conversation with the context already gathered.
What it never does: drop the price, promise dates or results, chase someone who has said no, or invent features. If it doesn't know something, it says so and offers to check.
Built for small businesses, not call centres
Search for "AI sales agent" and you'll find tools that cold-call or mass-email strangers. MultiChats isn't that. It works on the conversations you already get: enquiries from your ads, your website, your Google listing and existing customers. In the UK and the EU, unsolicited electronic marketing generally needs prior consent (PECR and the ePrivacy rules), so that's where we draw the line. This is general information, not legal advice.
It suits service businesses, small sales teams, agencies running several numbers, estate agents, clinics and anyone whose WhatsApp enquiries sometimes sit unanswered for a day or two.
How WhatsApp is connected
Each number is linked by QR code, like WhatsApp Web, and stays on its phone. We don't use the official WhatsApp Business API. Meta can restrict a number that sends messages in bulk, so MultiChats applies daily caps, pauses, varied wording and a brake if messages stop being delivered. The risk isn't zero and we say so before you start. Full details in how the AI agent works.
Price
Starter, one number with its agent, is €150 a month; Team, five numbers, €500; Business, ten numbers, €800. Prices exclude VAT, no contract. See pricing, or compare it with hiring a salesperson.
Frequently asked questions
Can I check its replies before they go out?
Yes. Draft mode is what we recommend for the first week: the agent writes, you press send. Once it sounds like you, switch that number to automatic.
Which language does it reply in?
The language the customer writes in. Tell us your style (first names or formal, British spelling) and it follows those rules.
What if it gets something wrong?
You correct the draft before sending and the agent keeps your version as an example. On automatic, any conversation can be handed to a person at any moment.
Will it make cold calls or message strangers?
No. It doesn't make calls at all, and it's built for people who have already contacted you or given you their number.
Which AI model does it use?
Models from Anthropic (Claude). Your conversations aren't used to train models.
Want to try it on your own conversations?
Sign up in five minutes, no contract, from €150 a month excl. VAT. Or book a demo and we'll show you with a real message from your business.