If you already use HubSpot
Start by checking what your plan offers with WhatsApp. If your team needs WhatsApp inside each contact record, next to their emails and deals, the official integration is the way to go. Bear in mind it runs on the API, with templates for business-initiated messages and Meta's per-message charges. We explain the API in the WhatsApp Business API guide.
If you don't
Setting up HubSpot just to handle WhatsApp in a small business is usually far more than you need. If the problem is that messages pile up and nobody follows up, an agent like MultiChats solves it on your existing number, without an implementation project. See WhatsApp CRM for what that looks like.
Combining them
MultiChats exports contact statuses and can connect via API, so the agent converses and labels on WhatsApp and the data reaches your CRM.
Our honest take
HubSpot is for companies that want all their marketing, sales and service on one platform and have people to configure it. MultiChats is for businesses that sell on WhatsApp and need every conversation answered and followed up, now. If you already have HubSpot and it works for you, the only missing piece may be the agent.
Frequently asked questions
Does HubSpot's free plan include WhatsApp?
The WhatsApp integration is on higher paid plans. Check their website for the current terms.
Does MultiChats integrate with HubSpot?
MultiChats exports statuses and has an API. Tell us about your set-up in the demo and we'll look at how to connect them.
Which is cheaper?
It depends on your HubSpot plan and number of seats. MultiChats is priced per number: €150, €500 or €800 a month excl. VAT.